Brief Job Description: Individuals in this job are responsible for managing all forms of digital marketing activities like Search Engine Advertising, Search Engine Optimization, Social Media Marketing, Email Marketing etc. to increase brand’s online visibility and generate leads / sales.

Personal Attributes: The individual must have excellent written and oral communication skills with the ability to manage the teams effectively. He/she should also possess good quantitative skills to be able to make digital marketing plans and growth forecasts.

NATIONAL OCCUPATIONAL STANDARDS

1. Develop a digital marketing strategy

2. Plan and conduct digital marketing campaigns

3. Optimize campaign’s performance and expenditure

4. Measure and report the performance of digital marketing campaigns

5. Manage a team of marketing executives and their performance

6. Maintain workplace health and safety