Distributor Salesman: Individuals in this position interact with traders/retailers to understand their needs and service them by effecting sales of relevant products. He/she is known as Salesman; Feet on street if working in market is known as Distributor Salesman.

Brief Job Description: Individuals in this position visits retail/wholesale outlets as per daily route plan & makes sales call using relevant selling aids like handhelds to increase productivity and achieve sales targets, demonstrate commanding knowledge of the trade being serviced by him/her and the existing competitors. He/she identifies new outlets to increase sales of the products and provide service facilitating resolution of trade problems related to products and company being represented by the salesman. He/she creates demand at point of sale by creating visibility for products putting POSM (Point of sales material) and merchandising elements like counter top/shelves or racks depending on the category of product he/she sells. Hence, he/she needs to influence & own the execution standards of availability and in store visibility.

Personal Attributes: The individual needs to be physically fit to withstand working in a retail environment whilst being customer responsive. They would need good interpersonal and listening skills.

NATIONAL OCCUPATIONAL STANDARDS 

1.  Be updated on knowledge of products to be sold and merchandising

2. Have thorough understanding of business and productivity targets and measures to achieve thesame

3.  Learn steps to make an effective sales call

4.  Develop capability for handling credit management of an outlet both receivables andpayables

5.  Learn to appreciate the benefits of building good personal relationship with trade and means to handle objections & thereby issue resolution