Brief Job Description: Market Research Specialist is responsible for driving the future of the business through effective market data gathering, analysis, and reporting. The individuals extracts data from sales force and other systems, analyzes customer surveys, tracks the effectiveness of marketing, advertising, communications programs and strategies as well as tracks marketing and sales trends.

Personal Attributes: The individual should have strong analytical skills. He/she should be detail oriented and should be adept at using technology. He/she should also be able to establish and maintain contacts in the industry.

NATIONAL OCCUPATIONAL STANDARDS

1  Undertake market analysis

2  Assist in creating business plans

3  Coordinate with manager and team members to carry out business development activities

4  Carry out market research related reporting and documentation

5   Work with cross-functional teams to enhance research outputs